Creativity Is A Muscle
Like muscles, we must stay active so they don’t shrink. I treat creativity in the exact same way. I dedicate my down time to flex my creative muscles — whether that’s improving on skillsets that I am actively utilizing at work, setting a new challenge to overcome, or giving back to the community in different ways.
Mulberry & Ivy
Mulberry & Ivy is a premium stationery brand for design-savvy couples, business owners, or anyone who is looking for elegant, timeless stationery that will help them tell their story and leave an everlasting impression.
Mulberry & Ivy was born from our need for premium, personal, and meaningful stationery. With my partner, I combined my love for craftsmanship and marketing to grow our business into a six-figure e-commerce success in just nine months.
I managed social media and branding (concepts, content, and styled shoots), drove customer acquisition (organic and paid social, website and Amazon optimization, channel conversions), and led product marketing (GTM analysis, positioning, user persona, and launch plan)… and more!
Vingo
Vingo provides language learning and cultural experiences that create opportunities and empower individuals through a globally connected network.
Living a fulfilling life for me means uplifting communities that share my value in preserving cultural heritage, language and education. At Vingo, I get to pave it forward by creating programs that nurture a growth mindset, promote mission-driven entrepreneurship, and bridge generational gaps for underserved Vietnamese students (K-12 and beyond) in the Bay area. By partnering with local organizations and academia, we advance joint initiatives in innovative and creative ways.
