I am committed to delivering a holistic approach to marketing beyond awareness and acquisition by engaging with customers on a deeper level. Experienced in developing beautiful and compelling content, I am also constantly implementing, tracking and optimizing campaigns, and iterating tests across multiple channels. As the driving force behind your company’s marketing initiatives, I believe I can help grow your customer base, retain each customer and support your overarching business objectives so that we — together — can enter the next stage of growth.
Going Beyond Customer Acquisition
Customer Engagement & Feedback
I am often working with various teams to create opportunities to engage with customers. Going beyond the qualitative information gained from site analytics, but connecting with customers to get their feedback on the product. Leverage their opinions to then request for new features and updates, create testimonials for brand advocacy and credibility, and better position new product lines.
Conducting A/B Tests
The name of the game is: iteration — to allow comparison of old best strategies with new ideas. I am experienced in running A/B tests with different email content, email workflows, social media posts and ad campaigns, and website content. Consumer behaviors change, so it’s important to always make, then market, then analyze, then remarket, and so on.
Multi-channel Marketing Ownership
Marketing strategies shouldn’t exist in their own silo. From inception to completion, I own multiple channels (from email, text (SMS) to direct, social media, and more) to drive MQLs, and build attribution models that help optimize those marketing efforts and spend.